ABOUT

A LITTLE STORY

It all started with a little platform called Instagram....
it was love at first sight!

When I first saw Instagram I thought "ohh what's this?" I have always loved photography and appreciated the grid of beautiful photos in one place. I started posting daily outfits which led to brand collaborations and business owners asking to "pick my brain" about all things social!

My Whole Story →

AMALYN STYLE + SOCIAL is a boutique styling agency
specializing in lifestyle content, styling and creative direction.

Launched by Amanda Byrne Lynch, the brand began as AMALYN STYLE, a lifestyle platform rooted in global inspiration, wardrobe curation, and content collaborations. It has since evolved into a trusted name with over 150 brand partnerships, built on an editorial eye and a refined sense of style.

Together, AMALYN STYLE + SOCIAL brings styling and creative direction into one refined offering centered on styling people, products, and places in real life and on screen.

In response to growing demand for guidance beyond the wardrobe, AMALYN SOCIAL was created to support clients navigating the evolving digital landscape. With several years of experience in social media management, the work evolved into creative direction and content strategy—helping individuals and brands show up with clarity and consistency across every platform.

behind the account

Amanda Lynch

I moved to the US to sell
Irish Cheese & Butter!

Originally from Ireland, I embarked on an exciting journey to the U.S., kickstarting my career with an internship promoting Irish cheese and butter. Since then, I’ve built a career in Business Development and Marketing, working across both B2B and B2C industries with a focus on brand growth, storytelling, and strategy.

As the digital landscape evolved, so did the creative direction behind AMALYN STYLE—a lifestyle brand recognized for curated content and collaborations with brands like Target, Spanx, and emerging designers.

In response to growing demand for strategic support, I created AMALYN SOCIAL to help creators and brands elevate their digital presence with clarity and intention. I’ve completed the Hay There Social Media Training Program, and have been invited by Meta and Instagram to participate in their research initiatives.

Now brought together as AMALYN STYLE + SOCIAL, the brand blends styling, strategy, and creative direction to help founders and creatives translate their vision into a visual presence that grows. Think of it as your creative director meets content strategist—I don’t manage accounts, I elevate presence. Whether on set, in strategy, or planning your next campaign, I help you develop your signature style and show up like the brand you actually are—with content that’s magnetic, refined, and rooted in purpose.

Let’s create the look you wish for—through strategy, style, and story designed to elevate your brand.